Logo design journey

In a cool chronological : )

Graphic with a black circular shape resembling a vinyl record, with blue text reading 'BUILD THE RECORD' curved along the top, and additional blue and black text below that says 'NEW SHOWS EVERY WEEK' and 'HOSTED BY DANIEL LOYOLA AND FARHAN SREJAN'.

Run the record - 2021

This was the very first logo I ever made and it was my first experience working in Illustrator. Needless to say after this I was addicted.

Kitea - 2021

This was one of my first lil concept designs and experimentations with custom logo type.

Logo for Kidteo Boba & Cat Cafe with the word 'Kidteo' in light green, stylized letters, and a cute green cat face replacing the letter 'I'.
Bold black text spelling 'haste' with stylized typography on a white background.

Basta - 2021

This is the main logo for my personal fashion brand - which you can find all over this very webpage. :) 

FLora - 2021

This was a concept logo for a futuristic flower market that delivers to you within minutes which I came up with one day sitting in my high school cafeteria during spare.

Logo for Florida Virtual Market with stylized green text 'Florida' and a blue oval background.
A smiling blue cloud with tentacle-like arms, above the text 'Cloud Gaming' in blue and 'GAMES' in purple.

AURELIA - 2023

This was the first logo I did while at Langara College, it was a very interesting process of choosing random words and coming up with a cohesive design. My words were gaming/soft/jellyfish.

Logo for Azouetta West Coast Pasta featuring a mountain and water design.

Azouzetta - 2024

This was our second branding project in which I developed a concept logo for a fictional BC based sustainable pasta brand as well as designed all the packaging.

Stylized black text that reads 'The things that never were' with decorative elements including a snake with red eyes.

The things that never were - 2024

For this project I was partnered with 3 of my close classmates to create fictional branding for a children’s museum exhibit as well as mockups of the walls and interactive elements of the exhibit.

Logo of Coffee Lover's Emporium with a red coffee bean icon and a semi-circular red bar above, with the text ‘Coffee Lover’s Emporium’ in black and red.
Logo for Coffee Lover's Emporium, featuring a red coffee bean graphic and the name in black and red text.
A red logo combining a stylized heart shaped coffee beans and an E on a white background.

Coffee lover’s emporium - 2025

This was a very fun client project, it was also a bit challenging to due the length of the name so I came up with some alternate logo marks for their branding to combat this for smaller use cases.

Black and white logo of the word 'Endsville' in stylized cursive font with an upward sweeping underline. Endsville clothing jeans denim brand

Endsville -2025

This was my very first fiverr order - definitely under charged for the service but my client was very nice and easy to work with and left a great 5 star review applauding my collaboration and speed in fulfilling his order so I can’t be too disappointed.